Search Engine Optimization 1
There are several ways to begin, but first of all start with the basics by making some ‘order. What do you think?
What search engines are the Search Engines and Directories?
In many Web data are available, which does not mean anything if there were no instruments that allow cataloguing and received by the surfers. I am talking basically Search Engines and Directories.
The first are characterized as have spiders (also known as robots) sailing continuously to the following Web links and updating the data base Engine referenced. The head of a site can also register a site in a search engine but from the point of view of the ranking, it is inconvenient because ‘best results are obtained waiting for the spider visits your site.
The Directories are based on a totally different logic, depend solely by the work of people who enter and evaluate the various proposed sites in every category from every responsible for the site. That is, in this case it all starts from the proposal of the Web master (or whoever for him) asking for a directory to assess its website and insert it in a category above.
Currently there are many Search Engines and Directories some important.
Four Motors control about eighty percent of online traffic. These motors following:
Google
Fast
Altavista
Inktomi
As regards the ideal situation Directories can be reached at being included:
DMOZ and Yahoo! Because ‘many engines are also based on these Directory to “complete” its database.
For the future, and the tendency ‘to the merger of the companies that run the engines and their databases in order to counteract the four giants named above. We try to investigate everything in my next article.
The Search Engines:
What are they and what you can ‘predict for the future
A Web site is still included in a search engine, while the leaders of Directories can safely reject the inclusion of a site.
Know that there are criteria under which a site can ‘be refused or not.
In the case of DMOZ, for example, describes each category so that know what should be the main features of each category. There is also an introductory section which will reduce to a minimum the risk of errors.
As for Yahoo! The situation is different primarily because ‘is not indicated a description of each section but you can only see the “strillo” that shows the path that leads to the final section.
And ‘good follow some basic criteria to avoid unpleasant surprises because’ it is very difficult for examiners Yahoo! Resume into account a site that has previously discarded. Some criteria to be followed are as follows:
– Avoid record in Yahoo! Pages with a site under construction;
- The site must be able to respond to the five “w”, ie, who, what, where, when, why (translating: who, what, where, when, why ‘);
- The page that mentions the “where” it should indicate a reference not only physical and virtual, especially in the case of business.
The trend for the future is already in the current situation with four search engines that revolves around eighty percent of Web traffic. In an effort to counter this force, the “competitors” are minors accorpando increasingly combining their data base. It is very necessary to keep updated on the agreements between the various engines referring to the forum as other national and WebMasterWorld including site html.it
SEO and usability
The Search Engine Optimization need to be found online search engines but, once found, only a site worth visiting is completely taken into account in a way that will end the requested action (purchase, contact etc..).
An expert in positioning will ensure ‘that the site is found, will fill the pages of key words in an optimal way according to the needs of the Search Engines but who takes care of? This is largely, Expert usability.
This means that we need to invest part of their money towards positioning and partly in usability, and this reasoning is even more acceptable when one considers that the analysis of usability heuristics can cost two hundred euro fine!
The head of a website which must decide whether or not to invest two hundred euro should bear in mind that surfers do not recall what was the search engine or directory that led up to the target site but remain impressed that in the jargon is called “user experience”.
Difficulty in finding the information sought, colors and feelings of all kinds. This is what remains predominantly imprinted in the mind of a visitor. That is why we must carry out the graphics but also learn to write the contents as appropriate.
The theme set in this article prevzame ‘a very nascent branch: SEO Copywriting, the nature of which is explained to the general thinking that Google bay much (if not completely …) content of the sites to determine placement online.
If an expert positioning did not know how to play with the words he should not do their job well, but need a quid more because ‘late Motors needs to be able to satisfy even boaters with the help of copywriters on the other hand, if a copywriter did not know the basics of positioning could not write for the Web, but serves an SEO to deal with other factors such as alttag etc.. Optimizing the best result for boaters and for the Search Engines.
Therefore, an SEO copywriter is a copywryter realized that the contents of a website respecting the basic principles of positioning.
If at this point you stay asking whether it is more important analysis of usability ol’SEO then I was not able to send a very important concept: none of the two (between usability and SEO) is more important than the other. They have the same importance to ensure the success of a project web.
Why ‘is necessary to optimize a site.
Many believe that everything will end once the designers realized the appearance of the site but it is not so ‘why’ make a site does not mean at all to be found. For this we must be able to adapt their sites to the needs of search engines and then to make indexing more safely.
A web marketers will speak on the code html knowing choose the so-called description of the site and the key words and phrases which will refer to it, or rather, key words and phrases suitable page by page. In that regard is strictly a clarification.
The so-called “webmastella” who are paid very little for the marketing of a website not ever choose key words and phrases suitable for every page but choose a group and repeated throughout the site with no variation. The Search Engines, unlike Directories, seek individual pages and not sites, one by one. Therefore, thanks to a web consultant optimizes each page. It may argued that the costs of a web marketers are certainly higher than those of “webmastella” but there is no denying that the results are even better.
Going back to us. The web marketers, knowing even the basic principles of optimization, without putting in place any incorrect practice of spamdexing can place even in the first two or three pages a site that competes in an area with many competitors. Why ‘? Here’s another reason to optimize a site, I better explain:
When you optimize a site needs to be able to choose key words and phrases suitable. At this stage also takes into consideration the level of competition to see if words and phrases key choices are fine, or if we need to identify niche sectors. All this takes time that there will ‘devote a certain “webmastella”!
The optimization of a site is not an expense if you want to make effective their web project but is a step required so ‘as was the design.
Link, text and popularity
Online there are many Search Engines and Directories, each of which emphasizes so preponderant one of the three factors listed in the title above. This is by behind the spiders (robots) or the rules followed by those involved in the integration of sites Directories.
In addition to the hierarchy of Web sites to their internal engines and Directories offer various forms of promotion to their referents.
Think Google Adsense and Google Adwords, only Google
Ipoteticamente, the site that gets the best ranking is the one that gets the best possible result for all aspects listed above (text, links, and popularity) in the lead without spamdexing, risk of those involved optimization of web pages.
We can not claim to be first in any search engine with the same website because ‘algorithms require several different sites because’ has reached the top in NASCAR but it is also true that applying the basic rules without practicing spamdexing, the three pivotal points listed in the title, you can get excellent results in predominantly Directories and consequently in the Search Engines.
A well-known expert on SEO as Sumantra Roy says that, in fact, simply respect the principles of positioning for more than good results in major search engines. How we will be able to better explain later, in the creation of a Web site should try to be as simple as possible and respectful of the rules of NASCAR without the inclusion of tips and tricks that various until recently would have worked. We are talking, for example, writing key words the same color as the background of the site, or, even, writing keywords very small.
It is essential to be able to put in as DMOZ Directories and Yahoo! To secure a good placement in many search engines that refer to these directories for your database. To get an idea of just who may be present on DMOZ you just see map engine motoridiricerca
It ‘how its site more seats faticando less …
Faticando less do I say, because ‘into the data base of a directory is not easy. We need to work hard on the website before requesting to be included, otherwise it would not even consider whether or would emerge damaged because ‘it becomes difficult to ask subsequent times that your site is evaluated and perhaps added.
This demonstrates how, even though they deal with a few operations, and that are carried out by expert hands namely who is competent in that area as well as NASCAR knows that the Directories.
Link
Most likely if there were links there would be the network because ‘it is thanks to them that you can move from one page to another. Let me just point out a fundamental distinction: links and banners.
The link is a word or phrase that collocandovi clicked on the mouse pointer to reach a destination web page.
Under the banner the principle is the same except that instead of text using a variable sized, animated or not. Given impression of closer to the field of optimization and positioning have to point out that the links are preferred for the fact that they are followed by spiders while no banners, at most are followed by visitors interested in reaching the destination page .
When you set up a link must choose effective keywords that constitute the so-called microcontent which differs from the rest of the text defined macrocontent. The microcontent be chosen depending on the destination page, which will be a kind of summary.
The links can be exploited to increase the traffic of its Web site even though the best way to achieve this and ‘high rankings in search engines as well as a placement in major Directories.
Among the major technical note exchange links between sites preferably with similar topic. A link to B, A and B link to the game is done. Google “appreciates” very kinds of things increase the ranking of sites involved. This technique is called English term with deep linking or cross linking.
Underlying these methods and other more complex there are two main purposes: an increase in the ranking and even the traffic. Which of the two is more important I think is difficult to say, much depends on the purpose that it seeks with its own Web project at a given time: increase traffic to increase their prospects or maybe improve their ranking in search of Traffic is lacking.
Proper analysis of departure and ‘able to determine what is the most important goal to be achieved for the success of his Web project.
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